Being a business owner, one of your main concern will always be about R.O.I. of your advertisement. Television and print advertisement has been around for some time and as such has gained the trust of many. What about online advertising? Does online advertising drive sales? The following video is an the result of a controlled experiment by Google. Why not find out the answer yourself?
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Search Engine updates
Summary of Updates On The Search Engines
. Yahoo! users have started seeing full Bing results by August or September of 2010 year. Effectively this means that Search result on Yahoo.com and Bing.com are the same. Currently we are still waiting for the integration in Singapore.
. Bing copies Google Result? - This has been causing huge news online but Bing obviously denies such claims while Google provides evidence of this being true by creating absolutely false result with no meaning which bing copies.
. As of last month, Bing holds 30.01% of search volume in the US rising from 28.48%.
. Google on the other hand dropped from 66.69% to 64.42%
Best advertising Platform Ever?
We are pretty sure you have heard of this before. "This is the best platform"
Salesman from a advertising company would approach you and convince you to part a sum of money to advertise on a certain medium always telling you that the platform they are introducing is one which will give you good returns on investment. Even if the platform does not perform as promise, i am sure the sales person meant no harm as he is just doing his job.
Yet this is the exact problem. The sales person is but just doing his job! None of them are a owner of SME whom have ever really parted money to advertise on a particular medium before have they?
Google Search Preview Tool Review
There is now a preview button on each an every listing (including local map) that are shown on Google. What this does is to show you a full page screen shot of the listing. However if your page length is really too long, the bottom will be cropped off a little.
Now all one has to do to move into the site after the preview is to click on the image itself and you will be brought into the site. Some things to note after i did a little experiment are:
google search engine copy household data
Internet search engine Google has admitted copying household computer passwords and emails, it has been revealed.
The company collected the information from wireless networks when its vehicles drove around residential streets taking photographs for its worldwide Street View product, which was launched in 2008.
Microsoft and Alibaba launch Etao
Microsoft has been really aggressive lately. Be it in their pursuit of cloud computing, a better OS platform, the smartphone market or in the search arena.China internet market is without a doubt a huge market. Microsoft has teamed up with Alibaba, that is 40% owned by Yahoo, to launch a new China search engine dubbed Etao.
Facebook and Bing vs Google
Facebook and Bing have allied together in yet another Google killer (as some proclaim). Well, the Google vs Bing, Google vs Yahoo and Google vs facebook drift have been going on for quite some time now. This has led to several alliance and honestly none seems to have created a huge dent in Google hold yet.
Yahoo Japan Using Google Search Technology
This has been quite an old news but i thought it is a news that should be read by anyone whom has intention of marketing their product or services in Japan. Japan is one of the few place where Yahoo usage is higher than that of Google.
What is SEO, PPC and SEM?
New to Search Engine Advertising? Unsure of just what Search Engine Marketing (SEM) or Pay per click (PPC) or Search Engine Optimization (SEO) stands for? Find out the meaning to this jargons used by most internet marketing agency.
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