Case Study 2
Background Information: The client is in a highly competitive industry. Previous campaign spent was $20k++/half year.
Challanges: To bring down the cost per click of the client and thus lowering his cost and increasing his R.O.I
Result: 70% Decrease in his cost per click. Campaign spent decreased by $8k from $20k/half year to $12k/half year while exposure increased on relevant keywords where old agency failed to identified.