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Pay Per Plick - Case Study 1

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Pay Per Click

Case Study 1

Background Information: The client was approached by several agency to try out online advertising. The reason he had choose us instead was because of the sincerity shown during the presentation. We were given the project despite seeming to be charging a "higher cost"

Challenges: Having the trust of the client meant result must be delivered. Preferring to work on a model of over delivering, we set about looking into the site as well as the keywords.

Campaign Result: A 51.4% drop in the cost per click while maintaining a top 2 position ranking for the clients main keyword.

 

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