Pay Per Click and Search Engine Marketing

Pay per click(PPC) refers to the placement of advertisement on Search Engine such as Google (Adwords), Yahoo (Yahoo Search Marketing or YSM) and Bing. Pay per click advertising plays a huge part on the search Below is a sample of where you will expect to be listed when you engage in PPC.

Why is Search Engine Marketing and Pay Per Click Important:

Firstly, internet access in Singapore 81% in 2009 (stats from IDA) for all household. Breaking down further, 94% of private housing have internet access. Most importantly as seen in the chart below, around 45% - 55% of users aged 25 and above uses the internet to search for information. Of the total population (5.7 million) in Singapore, 73.7% of Singapore population are at the age of 15 and above. This would amount to 3.74 million.With a little give and take, 1.5 million Singaporean with buying power are using the internet to search for information. Using consumer behavior, when a person search, there must be interest in the product or service. So imagine the amount of potential lost by not advertising online today!

Pay per click would be the fastest and most convenient method to get your site seen on Google and Yahoo fast. If you are ready to start your search engine marketing campaign, the last question you may have is how much would the investment be?

Pay Per Click Investment:

Yahoo and Bing have followed in the steps of Google on implementing the pay per click model. The whole model is base on a bidding system. The position of your advertisement will depend on the amount you bid. Thus while it is true that you have to bid more than your competitor to gain a better position, this is only half the story (at least the half which most agency tells you). The other half is the fact that it is possible to bid a lower price than your competitor yet gain a better position.

For more on search engine marketing, call us @ 6774 6100