What is Search Engine Optimization (SEO)
Search Engine Optimization(SEO) is a process by which a website owner increases his exposure on the organic result(see picture below for sample of organic result) of search engine. The end product of search engine optimization would raise ranking on relevant keywords that is related to the site. This enables the website to garner targeted traffic and to a certain extend increase credibility of the site from the user point of view.
The advantage of SEO
Search Engine Optimization(SEO) is a long and tedious process. The results are not seen immediately but once achieved is rewarding. Among them are:
Consumer's of today have been exposed to various advertising. It is harder to send your message across to them as compared to 20 years ago. This is what gave rise to the internet. The internet allows consumer to get more information. Such information gather behavior is what search engines thrive on. When one searches for information, it is likely for the consumer to forgo advertisement. "selective attention" is used by the consumer. More importantly, such consumer are the one's likely to purchase. The fact they want to make a purchase causes them to search. With more information, the consumer will feel that they have made the right choice in the purchase. Search Engine Optimization drives such consumer to your site when they are in search for information related to your product or services. It positions your organization in the "expert" role, giving advice to the consumer. As such the reliability and credibility of your brand will increase.
The beauty of search engine optimization (if it is done right) is that it helps you target an array of keywords. This is because it relies on the search engine own system and technology to determine for which keyword should your site appears. This effectively helps ensure that your website would not be exposed in unrelated keywords while appearing on related keywords our minds would have never been able to think off.
Without saying, with more exposure to the right target audience, more traffic would enter your site. With the right exposure and the right traffic, the only outcome that is left is the right amount of sales.
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